In 2015, Grifell Pons S.L. , within the framework of its business strategy, acquired the Rodabloc brand, as well as its know-how, leading to its decision to introduce a new brand name that aside from illustrating the start of a new era based on continuous improvement, has also facilitated its international expansion.

This led to the creation of Woorbel, a brand with the backing of Grifell Pons S.L.’s technical engineering knowledge, professionalism and experience of as well as Rodabloc's track record in the bearing and associated accessory sector.

At Woorbel, the concept of quality is applied across all levels. The methodological rigour and complexity of its technical and technological knowledge are applied to all its processes, products and procedures. Its R & D department is introducing a successful strategy for identifying and developing new products and processes, as well as improving any already in the process of being applied or marketed.